The boss of X is softening on advertisers to get their business back.
Elon Musk ’s social media business X, formerly Twitter , took a turn for the worse in November 2023 when he told advertisers to “go f**k yourselves” on stage with the New York Times. At the time, Musk said he refused to be “blackmailed” into “censorship,” responding to a few big brands who cut their ad deals with X after a reported rise in anti-semitism, including controversial comments on Jews from Musk himself.
CEO and unfortunate pain sponge for all of Elon’s bad behavior, Linda Yaccarino, told employees last week that 65% of advertisers have returned since January. X has turned to smaller businesses as it struggles to recoup ad dollars from bigger brands such as Apple and Disney. Nevertheless, it’s hard to forget Elon’s comments to DealBook’s Andrew Ross Sorkin in November. Here’s a refresher: MUSK: “I hope they stop.” SORKIN: “You what?” MUSK: “Don’t advertise.
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