'It already has its own unique character, it must look to forge its own unique future to match its own unique character.' JohnnyTheNic
Equality? Women’s football needs to be run BETTER than men’s football to truly thriveIf women’s football apes its male equivalent then somebody has failed. This has to be different and that means the economics and culture must learn from mistakes…So this is what it’s like to win a tournament. Good, isn’t it? To say the very least it was and still is emotional. But wipe away the tears, Sunday wasn’t the end. It was the start.
The worst thing would be to look at the men’s game for the direction of travel, certainly for economics. It is a financially unhealthy, inflated, foetid, greedy, selfish world, perpetuated by huge TV rights money from companies that radically limit the game’s audiences and cash injections from appalling people from appalling states and appalling organisations. A structure that has grotesquely hoarded money at the top, while others starved.
Women’s league football has yet to consistently match the level of fan attendances in international tournaments, though it does pull decent TV audiences. The crowd numbers for these games may radically change post Euro 2022 if the needs of fans are given priority. Games must be played at times for the convenience of the fans, not the TV. Everything must be done to maximise attendance.
The first time someone with some money sets up an entirely new club and staffs it with top players, something that right now would cost little more than the price of a mediocre male reserve team striker, will be a game-changer. Given the high profile such a move would give anyone who chose to do it, it is surely an inevitability.to address which means more accessible centres of excellence placed within major cities.
Big money risks corrupting the soul of the women’s game the way it has done to the men at the top level, where many see a game dancing to the tune of the highest bidder, its soul for sale to the richest incubus in the room. The women’s game mustn’t walk that road. Sure let’s make them really well paid, but in the real world, that means £200,000 per year, not per week.
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