European Union accuses Facebook owner Meta of breaking digital rules with paid ad-free option

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European Union accuses Facebook owner Meta of breaking digital rules with paid ad-free option
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Meta has been giving European users the option since November of paying for ad-free versions of Facebook and Instagram.

European Union regulators accused social media company Meta Platforms on Monday of breaching the bloc's new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them.

The U.S. tech giant rolled out the subscription option after the European Union’s top court ruled that under strict EU data privacy rules, Meta must first get consent before showing ads to users. Meta's model also doesn't give users the option of a service that's less personalized but still equivalent to its social networks.

“The DMA is there to give back to the users the power to decide how their data is used and ensure innovative companies can compete on equal footing with tech giants on data access,” European Commissioner Thierry Breton, who oversees the bloc's digital policy, said in a statement.

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