Jenni Kayne unveils a beauty-centered hospitality concept to offer wellness experiences as Oaks Essentials plans to expand into beauty services.
“Upstate New York has always been on our radar,” said Lauren Harris, chief executive officer of Oak Essentials.
The company first bought the 20-acre Santa Ynez ranch in Santa Barbara County, Calif., for $950,000 in September 2020 before transforming it with the Jenni Kayne Home Collection and selling the property for $6 million. “We definitely plan to have a very intentional brick-and-mortar retail strategy for Oak ,” Harris said.
In the fall, the brand will begin hosting customer-facing events and home tours, with visitors able to buy a ticket to a wellness day. They also plan to have sweepstake giveaways with Nordstrom and other retail partners, and in the future will explore partnering within professional spa channels.“We’re developing longer-form facial and body treatments that will be offered in spa settings,” Harris said.
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