Experiment, the beloved skin care brand that took TikTok by storm, has closed a $3.3 million seed round.
-native skin care brand, which sells directly on its website with four stock keeping units — a reusable sheet mask, a hydrating serum, an oil-gel hybrid and a lip balm — has amassed the funding to fuel team expansion, product development and marketing.Lisa Guerrera, the brand’s cofounder, said the brand’s first turning point came with the launch of its second product: a hydrating facial serum called Super Saturated, which features 30 percent glycerin in the formula.
Following that, the product had a waitlist of more than 10,000 people. Industry sources say the brand’s first-year revenues surpassed $1 million. Guerrera didn’t comment on sales, but did note that the brand’s growth has been entirely organic with no paid advertising spend since the brand’s launch. “All of the hyaluronic acid serums you see on the market are largely the same. Super Saturated comes in and glycerin is the star,” she said. “Every influencer was posting about the texture of the product, and it’s a visual attention grabber… our goal is to create these new, unexpected essentials for our consumer.”
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