Bubble Skincare, the TikTok-favorite skin care brand, is debuting three new cleansers in varied formats, arriving to market in July and August.
The Gen Z-favorite skin care brand is debuting a trio of cleansers, rolling out starting Thursday in tandem with a 28 percent increase in its global distribution across a slew of partners.
The products range in formats and active ingredients, and Shai Eisenman, Bubble’s founder and chief executive, said the idea was to give consumers optionality.“We previously just had one cleanser, and we’ve been talking about expanding our assortment for four years,” Eisenman said. “I have all four cleansers, and I pick and choose what I want on each day.”“When we launched our second moisturizer, we talked a lot about cannibalization.
Stateside, the brand is moving into a full bay at Ulta Beauty doors on July 21 and adding four products to its existing lineup atin August. Four more stock keeping units are also entering CVS Pharmacy. In the U.K. and Ireland, the brand is adding nine products to Boots, where it is also expanding to an additional 222 doors.
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