Users tempted to purchase a dupe or knock-off beauty product online are being urged to stay alert
A retail expert has revealed the red flags consumers should look for when shopping for beauty product dupes online, as social media demand for cheaper alternatives rises. It comes as TikToks tagged '#dupe' have accumulated over 549 million views worldwide, and interest in the trend continues to grow.
This is especially important when purchasing through the likes of TikTok shop, as the marketplace says ‘sellers are responsible for ensuring that the product description contains all product information required by applicable laws and regulations, including product safety’. “However, it’s essential to check the product listings for beauty items, especially if you’re purchasing something in a different country, as there can be ingredients in there that are harmful or that aren’t authorized for sale in your region. You can also be easily swayed to buy something that claims it’s a dupe for something else.
Missing or falsified labels and logos Even the cheapest dupe products could have been replicated by sellers looking to jump on the trend, so consult labels in as much detail as possible before going through with a sale. Labels should include important information like usage instructions and expiration date; any alterations are a red flag.
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