F1 in USA is huge for brands - but where’s the next American driver?

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F1 in USA is huge for brands - but where’s the next American driver?
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Paddock confidential reporting from Austin, by Stewart Bell

Ferrari stole the show on Sunday at Austin’s Circuit of the Americas, with Charles Leclerc leading home teammate Carlos Sainz for the Prancing Horse’s first United States Grand Prix one-two for 18 years.

The squad, though, poured cold water on that wildfire, with a demonstration in the garage proving changes couldn’t be made easily – or secretly – with parts to be removed and a long tool required to wind it. Red Bull didn’t hold back in its own attempts to destabilise rivals, though, with Max Verstappen suggesting that McLaren’s Oscar Piastri shouldn’t support his teammate Lando Norris’ title campaign as he’s not a number two driver.

“Poking at that situation I think is pretty inappropriate and kind of sets us back 10-20 years,” said McLaren CEO Zak Brown. “It’s all fun and games in how some people go racing and what tactics they use from a sporting perspective, but I thought that one was in pretty poor taste.” Home team Haas, was the natural winner, with its own US-themed livery, and a get together for the media on the Thursday ahead of the race – where it served up sponsor Chipotle’s burgers, chips and guac.

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