Thousands of Taylor Swift fans are following her across the pond after missing out on her U.S. concert tour last year or being put off by marked-up ticket prices. Swift is kicking off the 18-city Europe leg of her Eras Tour on Thursday. The Paris arena where she is performing says Americans bought 20% of the tickets.
Taylor Swift fan Brodie MacArthur from east London poses with a friend’s dog next to a sign featuring Taylor Swift lyrics outside The Black Dog pub in Vauxhall, London, Saturday, May 4, 2024. As Taylor Swift prepares to launch the Europe leg of her blockbuster Eras tour, thousands of her fans from the U.S. and Canada are following her across the pond. Drinks are prepared in the Black Dog pub, thought to be mentioned in a Taylor Swift song, in London, Saturday, May 4, 2024.
“They said, ’Wait a minute, I can either spend $1,500 to go see my favorite artist in Miami, or I can take that $1,500 and buy a concert ticket, a round-trip plane ticket, and three nights in a hotel room,” Melanie Fish, an Expedia spokesperson and travel expert, said. The three VIP tickets she secured close to the stage — “I would call it brute-force dumb luck” — cost 600 euros each. Swift subsequently announced six November tour dates in Toronto, within driving distance of Warren’s home. “Absolute nose-bleed seats” already are going for 3,000 Canadian dollars on secondary resale sites like Viagogo, Warren said.Hard-core fans trailing their favorite singer or band on tour is not a new phenomenon.
Former college roommates Lizzy Hale, 34, who lives in Los Angeles, and Mitch Goulding, 33, who lives in Austin, Texas, already had tickets to see the Eras Tour in L.A. last summer when they decided to try to get ones for Paris, London or Edinburgh, Scotland, too. They saw a Europe concert trip as a make-up for travel plans they had in May 2020 to celebrate Goulding’s birthday but had to cancel due to the pandemic.
The city’s 40,000 hotel rooms are sold out even though prices skyrocketed for the tour dates, Bergqvist said. Concert visitors are expected to pump around 500 million Swedish kroner, or over $46 million, into the local economy over the course of their stays, an estimate that does not include what they paid for Swift tickets or to get to Sweden, he said.are seizing the opportunity to cater to fans with Taylor Swift-themed events, such as karaoke, quizzes and after-concert dance parties.
Visiting the Swedish cities of Oslo and Gothenburg are on their itinerary. The concert is the last night of the trip and Matlock looks forward to interacting with Swifties from other countries: “Americans tend to have a very obsessive culture, especially Taylor Swift-related, so I’m curious if the crowd will be more toned-down.
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