The lower house of the French Parliament approved a pioneering bill that would regulate the fast fashion industry to make it more sustainable.
A pioneering bill to curb the rampant pace of fast fashion won unanimous approval in the lower house of the French Parliament, making France one of the first countries worldwide to target the influx of low-cost, mass-produced garments predominantly from China. The fashion industry is among the world's biggest producers of greenhouse gas emissions. France is seeking to reduce the allure of fast fashion items, setting a precedent in the fight against the environmental degradation they cause.
However, producers such as Shein have countered the criticism, long arguing that their business model, albeit fast, effectively keeps the proportion of unsold garments very low. This, they claim, contributes to reducing waste—a crucial aspect of sustainability in fashion. Luxury giants such as LVMH and Kering regularly face criticism for the billions of dollars of unsold inventory yearly.
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