STOP WHAT YOU'RE DOING. Fenty Beauty is launching its first-ever mascara.
That’s right, the brand has just announced that after two long years they’re going to be launching their first everThe Full Frontal Volume, Lift & Curl Mascara is the ultimate do-it-all mascara, designed for full-on, fanned-out lashes. Specifically tailored to deliver’s signature full lash look, the ultra black formula is paired with an exclusive flat-to-fat brush to deliver ultimate lift.
The longwear, water-resistant formula has been life-tested by RiRi herself to stand up to smudging, sweat and tears, with the singer sharing that she designed the product to create an impactful look. “I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that,” she said of the launch. “You get volume, lift and curl all with one product and this amazing brush.
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