From Fenty Beauty to Kylie Cosmetics and Haus Labs, there are endless celeb beauty brands – but which ones are worth trying?
Call us jaded if you like, but as beauty editors, we're sceptical about celebrity makeup and skincare brands. "Being in the industry for so long has made me cynical when it comes to A-listers putting their names on products," says HELLO!'s beauty expert Donna Francis.
To save you from wasting your money and time on celeb-backed brands that are all style and no substance, we wanted to share with you the ones we've tried, tested and would repurchase… read on for our expert take."Say what you want about Kylie Jenner setting unrealistic beauty standards, the girl creates a killer product.
"My first foray into Rihanna’s world was with the unrivalled Gloss Bomb lip glosses. The deliciously scented, nude rose shade of '' will forever hold a place in my heart, and makeup bag. Non-sticky with high shine, I have no hesitation declaring that it is one of the few beauty products I have bought as a beauty journalist."Whilst the skincare and fragrance collections are sublime, just like Rihanna’s music, the makeup is my number one.
"I love how simple the launch was with just three products in the range. I love the Serum and the Lip Balm, but my favourite by far is the 'raving about the viral Haus Labs foundation
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