This coastal valley made famous by the novelist John Steinbeck is sometimes known affectionately as 'America's salad bowl,' though the planting and harvesting is done mostly by immigrants from Mexico.
KFF Health NewsFeb 4 2025 This coastal valley made famous by the novelist John Steinbeck is sometimes known affectionately as "America's salad bowl," though the planting and harvesting is done mostly by immigrants from Mexico.
Amy Taylor said the company hopes the app, which is part of a broader wellness program, can help employees stay healthier while keeping health care and other labor costs in check. She plans a full evaluation once the program has been in place for two years. MiSalud — or "My Health" — was the inspiration of Bismarck Lepe, a serial entrepreneur and Stanford graduate, who hails from a migrant farmworker family. Until age 6, when his family settled in Oxnard, California, they would travel between Mexico, California, and Washington state to harvest fruit. He saw that family and friends often delayed health care until they could return to Mexico because the U.S.
Brown said MiSalud's approach could be more effective if policies changed to allow Mexican doctors to more easily treat patients in the U.S. A California program begun in 2002 allows Mexican doctors to travel to the Salinas Valley and other heavily Latino communities and treat patients, but cross-border telemedicine, even between states, remains limited.
For example, Alfredo Alvarez, a MiSalud health coach who is a licensed physician in Mexico, pointed to belief in el mal de ojo, or the "evil eye" — the idea that a jealous or envious glance by someone can cause harm, especially to children. An American doctor might be dismissive of the notion, but he understands.
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