Fox Corporation has acquired Red Seat Ventures, a right-wing podcast company that produces shows for prominent conservative figures like Tucker Carlson, Megyn Kelly, and Piers Morgan. The acquisition, which sees Red Seat integrated into Fox's Tubi streaming platform, signals Fox's foray into the booming podcasting and online video sector.
Fox has agreed to buy Red Seat Ventures, a rightwing podcast company that produces shows for Tucker Carlson, Megyn Kelly and Piers Morgan, as Rupert Murdoch’s television group pushes into the flourishing podcasting sector. Red Seat, which offers production, distribution and marketing services for creators out of its New York headquarters, will be folded into Fox’s Tubi streaming unit.
Rightwing podcasters and influencers have been widely credited with helping Donald Trump win over younger Americans, after the US president appeared on dozens of these shows during his campaign last year. Red Seat has particular cachet among conservative influencers, with clients including Bill O’Reilly, Carlson and Kelly, who all used to work at Fox News. The former TV hosts have since struck out on their own with podcasts that rack up millions of views online.
PODCASTING ACQUISITION FOX CORPORATION RIGHT-WING MEDIA CONSERVATIVE INFLUENCERS
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