Marc Briant-Terlet of Horace elaborates on the brand's identity and expansion. He emphasizes Horace's appeal beyond being a French brand, highlighting its global customer base. In 2023, Horace generated €20m in sales and has now opened its first UK store in London's Covent Garden.
“I love saying that we’re not men’s beauty, nor men’s grooming — we’re just a men’s brand that happens to do cosmetics and fragrance,” explains Marc Briant-Terlet of Horace , the French men’s cosmetics and fragrance brand . He’s speaking to me over Zoom from Paris, nibbling a pain au chocolat as he explains how Horace isn’t only for Francophiles.
“We started with skincare, with the idea in mind to have everything , because skincare is complicated if you don’t know anything about it. Shower gel, for example, is something everyone knows how to use — I don’t need to explain it. We thought we’d start with skincare, to really guide .” Clearly, this approach struck a chord.
Horace Men's Cosmetics Men's Fragrance Marc Briant-Terlet London Covent Garden Expanding French Brand Men's Brand
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