FTC sues data broker for selling location data of millions

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FTC sues data broker for selling location data of millions
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FTC sues data broker for selling millions of people's 'precise' location info

that incentivize digital witch hunts of women seeking abortions or anyone helping to provide the procedure — this data could also be used to track down and prosecute anyone seeking to end a pregnancy.The data may be used to identify consumers who have visited an abortion clinic and, as a result, may have had or contemplated having an abortion.

This info was listed for sale on the AWS Marketplace until June, according to the FTC. For $25,000, anyone with a free AWS account could subscribe to the location data feed, the lawsuit alleges.A sample of this data examined by the FTC included precise, timestamped location records collected from more than 61 million unique mobile devices in the previous week. When combined with the mobile device's advertising ID , it would be easy to identify the phone's user, the regulator said.

"The location data sold by Kochava typically includes multiple timestamped signals for each MAID," the lawsuit stated."By plotting each of these signals on a map, much can be inferred about the mobile device owners. For example, the location of a mobile device at night likely corresponds to the consumer's home address."

In fact, we're told Kochava suggested"household mapping" as a use-case for the data in its AWS Marketplace marketing, or in other words: using the data to figure out who lives with each other. The lawsuit seeks an injunction to force the data broker to stop selling consumers' geolocation data and require Kochava to delete the sensitive information it has collected.

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