There is a contingent of photographers who cannot understand why someone would buy the X-T50. But value is often intangible.
Following in the wake of Fujifilm’s massive week of announcements, I’ve noticed a trend in the commentary online that basically boils down to this: “Why would I pay that much for an X-T5 lite?” These same people seem almost angry that
‘You may not like it, but Fujifilm doesn’t have to compete on spec. It wins simply by making cameras that yearn to be coveted.’ These folks are missing the point — this is not a “waste.” The X-T50 is desirable not only because of its capability but also because of its aesthetic. Photography is, for many, about using a system that encourages them to be their most creative. For a great many people, that simply is not possible with a bland, featureless rectangle like the a7C. That new film simulation dial is as exciting for many photographers as it is distasteful to others, and it’s not even logical; how you feel rarely is.
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