Gen Z Feels Guilty Over Last Summer’s Spending, Citing Dining Out as a Major Reason

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Gen Z Feels Guilty Over Last Summer’s Spending, Citing Dining Out as a Major Reason
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A study by Cash App looks at Gen Z's attitudes toward money, including their regrets about spending from last summer.

When it comes to Gen Z, the cohort continues to surprise retailers with their general attitudes toward money, spending and taking on debt. A new report titled “Gen Z Money Manners Report 2024” by Cash App examines how the cohort’sThe study, conducted by DKC Analytics, surveyed 1,000 U.S. people from the ages of 16 to 26 and found that money remains tight for Gen Z.

Fifty-three percent of Gen Z surveyed said they have spent beyond their means. Moreover, 79 percent of people surveyed said they have some regret from spending too much last summer — with 42 percent of people citing dining out as the most common reason.

“Gen Z was raised in an era of clear communication and naming their boundaries,” Lindsay Bryan-Podvin, financial therapist at Cash App told WWD. “This has translated into their relationship with money and friends.” . Forty percent of Gen Z said that they feel it’s “inappropriate to ask attendees to pay their share of a large bill that may be out of their means.

“Gen Z is in a transitional life stage, navigating early careers, competing with financial demands like weddings and vacations with friends, wanting to enjoy life and struggling with how to cope financially,” Bryan-Podvin concludes. “Anecdotally, it seems like they are falling into two categories: those who feel like they can’t come back from their financial overspending and will continue to spend, and those who are overcorrecting and saying ‘no’ with more frequency to expensive trips.

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