Genesis will launch performance models under the Magma nameplate, including a sportier version of the electric GV60.
In just eight years, Genesis has become a credible rival to century-old luxury brands. But one thing that’s been missing is a performance sub-brand equivalent to the BMW M, Mercedes-AMG, or even parent Hyundai’s N. That’s about to change — and performance EVs are part of the plan.
Recommended Videos The GV60 Magma certainly looks the part — and not just because of its volcanic hue. Genesis also gave it the typical signifiers of performance, including fender flares, a lowered stance, a wider front air intake, and a rear spoiler. The GV60 wears them well, along with more subtle features like front canards and roof fins to optimize airflow and 21-inch wheels with a special design that helps cool the brakes.
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