The company has been fined following allegations that it prevented competitors from appearing in advertisements.
These were gradually replaced from 2009 with a different form of restriction known as a"Premium Placement" clause which prevented rivals' ads from being placed in the best advertising spots.According to the commission, the fine follows its conclusion that"Google is dominant in the market for online search advertising intermediation in the EEA since at least 2006" with more than 85% of market share over that period.
The fine is equal to 1.29% of Google's turnover in 2018, but the commission stated that Google is also liable to be sued in civil cases by rivals who were harmed by its illegal practices. However, she told a news conference:"We see positive developments both in the shopping and Android case."
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