Google mulled offering paid-for no-logging private Search subscription

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Google mulled offering paid-for no-logging private Search subscription
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Also: Antitrust trial exhibits confirms Incognito mode isn't truly private and 100M users may be underage

Sullivan argued that if Google wants to win over search users who resent being data-mined,"we need to offer them our own alternative to ourselves." is part of a discussion thread released on Wednesday by the US Department of Justice amid its antitrust trial over Google Search. The government contends that Google has unlawfully monopolized the search advertising market through a series of exclusionary deals with rivals, a charge Google denies.

"There's some fear of Amazon eating brick-and-mortar, but not as much anxiety about the consumer service itself . MSFT is bigger than GOOG in market cap, but people are surprised to learn that – massive revenue from businesses, but not perceived as strong or scary in consumers' minds. Apple is expensive and elitist, but associated with Steve Jobs and high-end design and status and an iconic brand.

Twohill's email, released by the Dept of Justice, includes various other interesting details but perhaps none more startling than the admission that Google has no idea about the age of 100 million users. "One of the things we really find to be true with privacy, it's not a one-size-fits all thing," Fitzpatrick said."That some people, you know, sort of take it to an extreme and want very, very, you know, sort of, you know, ironclad control over what personal data that they're willing to put in an online context in the first place.

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