The high street chain has enlisted celebrity chef and cookbook author Nigella Lawson to star in its first-ever Christmas ad, which sees her enthusing over the Greggs festive food
Celebrity chef and author Nigella Lawson is starring in Greggs' debut Christmas advert. Revered for her luxurious recipes and sophisticated TV shows, Nigella is seen returning to her enchantingly lit home complete with a Christmas tree adorned with Greggs decorations.
As the commercial concludes, viewers are treated to a mouth-watering display of the Greggs Christmas range, culminating in a platter of the bakery's vegan festive bakes. Nigella said: "As a longtime fan of Greggs, and especially their sausage rolls, I'm thrilled to be collaborating with them to celebrate the return of the iconic Christmas menu. Greggs brings joy wherever and whenever you choose to enjoy it, and I'm delighted to be sharing this with the nation this Christmas."
Already this year, it has opened more than 150 outlets and now has almost 2,560 shops nationwide as of the end of September. The famed bakery brand has also ventured into the bubbly business, launching its inaugural champagne bar where patrons can match premium fizz with a variety of baked goods and rolls.
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