The opening of Joe V’s in southern Dallas marks the first entry into the D-FW market for H-E-B’s low-cost brand, less than two years after the San Antonio-based...
The store will add to the grocery mix in southern Dallas, which has historically seen a lack of affordable food options
Roxanne Orsak, H-E-B’s chief operating officer, said the location in southern Dallas was “ideal” as the company mapped out new locations in D-FW. Most of H-E-B’s flagship store locations are — and will be — in North Dallas.and a lack of affordable food options. The Joe V’s Smart Shop does not sit in a USDA food desert, but it is close to areas that. Other grocery stores near the Joe V’s include a WinCo foods on S. Cockrell Hill Road and the members-only Sam’s Club and Costco.
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