The Duke and Duchess of Sussex have been advised to rethink their entire brand if they want to stay relevant.
According to PR expert Kieran Elsby, if the couple don't make a plan and restrategise, they will no longer be enviable or sought after.
Despite the end of their deal with the streaming giant, their partnership is still listed on the Archewell website, which was created in an attempt to "spotlight diverse perspectives and voices". "It is important to remember that their website serves as a representation of their brand and the Spotify mention will hold significance in their overall vision. It will show potential brands that they are targeting major deals and want to work with global brands."
"They should focus on long-lasting deals, with real quality, depth and if they do that, their brand may remain relevant for a prolonged period. An insider source said of the fallout from the dig: "Meghan is distraught over this Spotify snub and the fallout that has followed. It’s totally knocked her sideways.
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