Here Design partnered with Untold, a charity that empowers young male prisoners through creative education, to develop a new brand identity. The rebranding process involved incarcerated individuals in the design, ensuring the final outcome resonated with their experiences and aspirations.
Untold is a charity that helps young male prisoners reclaim their story. Here Design recently rebranded it, engaging prisoners to co-create a brand that had the potential to inspire and empower them to turn their lives around through creative education. 'Untold's existing identity wasn't effectively communicating the potential of creative education in prison.
It lacked the impact needed to attract funders and partners, and crucially, it didn't resonate with the young men in prison,' explains Eleanor Robertson, senior designer at Here Design.'This limited their ability to reach and engage potential participants in their incredible programmes. Here Design got involved through their partnership with the Design Against Crime Research Lab (DAC) at Central Saint Martins. In 2021, they were introduced to the governor of HMP Isis, Emily Thomas, and the work of Untold during a workshop with young offenders. The session was incredibly inspiring and motivated them to collaborate more closely with the charity. It was a unique challenge, since electronic devices aren't allowed in prison, they relied entirely on analog methods – printed materials, paper, pens, Post-its, magazines, stencils and geometric shapes. They designed an eight-week introductory course covering design fundamentals, from strategy and logos to colour theory and typography. They had to be incredibly creative in their approach, making everything visual and interactive to accommodate different learning styles and backgrounds. They started by defining five key themes through a collaborative brainstorming process: proud, bold, transformative, radical, and optimistic. They used these as criteria to evaluate design choices. They worked with the young men to refine twelve 'big ideas' down to four creative territories, which eventually merged into two concept
DESIGN BRANDING SOCIAL IMPACT PRISON REFORM CREATIVE EDUCATION
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