How Adobe can win back the trust of creatives

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How Adobe can win back the trust of creatives
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Ernie Smith is a freelance journalist and the editor of Tedium: The Dull Side of the Internet, a tech history newsletter. Follow him on Mastodon.

arguably has a reputation for charging too much, not listening to its customers, and forcing consumer-unfriendly terms and conditions on them. That’s something highlighted by its back-to-back controversies in 2024—both around Creative Cloud’s difficult-to-cancel contractual model $720 per year.for occasional use. If Adobe doesn’t want to cut prices, it should borrow that idea, because freelancers could expense that.

It stands in contrast to Adobe—and right now, Adobe doesn’t need contrasts like that.While Adobe has spent much of its PR energy focused on promoting AI tools like Firefly, the company has long let bug reports and feature requests linger. Example: For years, Adobe has largely ignoredIf Adobe wants to be seen as consumer-friendly, now is the time to fix low-hanging fruit like this. The company’s UserVoice forums,.

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