As F1's popularity continues to grow, will the glitzy car launches of old have their place again? [Prime]
It was only a handful of years ago that showy Formula 1 car launches appeared to be a dying art. Unveils had become little more than afterthoughts. Never mind appearances by the Spice Girls and Jamiroquai; forget demonstration runs in major cities; there wasn’t even a split livery as a talking point.
But, as another small indicator of F1’s current popularity boom, there’s been something of a recent return to form. In these times of ‘more is more’, there’s an appetite for any kind of spectacle. Car launches provide another source.
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