Apple's axed iTunes could be a safe haven for forgotten artists and blossoming new talent as Spotify and streaming services dominate
Apple ’s iTunes still has a place in the music industry In the age of streaming and subscriptions, the decade in which iTunes dominated feels like a fever dream we’re beginning to forget. Created in 2001, iTunes allowed users to not only purchase and listen to new music but also load existing CDs into a vast online library.
com/p/DFDwDawOdKM/?hl=en&img_index=1 Ryan Edwards, CEO and founder of Audoo, believes bigger artists like Billie Eilish or Taylor Swift use a similar strategy to drive up charts through physical sales. Physical sales are the equivalent of around 20,000 streams, so shifting these makes a huge impact on where you sit on the charts. ‘Driving its value getting onto those streaming playlists,’ he explained. ‘It gets played more then we increase and increase.
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