“There’s this whole thing about nepo babies now, but Kaia represents something,” Pieter Mulier tells Vogue.
Of course, Mulier’s family looks different than Alaïa’s did. For the new campaign, the British photographer Tyrone Lebon photographed Gerber on the roof of the artist Sterling Ruby’s studio in LA. “I didn’t want a big set. You know, fashion sets nowadays, they’re so big, so big. It’s 50 people on set. Here it was only hair and make-up, Tyrone, an assistant, a stylist, Kaia, and her boyfriend [Austin Butler], nobody else.
“What’s most important is that it was shot in – how do you say? – a family situation. There was no merchandising on set, there was no art director on set. I quite believe in the energy between a photographer and a model. I wasn’t there either,” he went on. “I told them a little bit what I like, but I told Tyron to be inspired the most by the lights, by the space of Sterling, of course by the beauty of Kaia, but that it was his eye that I wanted, not my eye.
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