Constant exposure to a candidate, even if it's negative, may lead to people liking them more.
According to the mere exposure effect, the more we are exposed to something, the more we tend to like it.Constant exposure to a candidate, even if it's largely negative, can have a positive impact.
It is hard not to be slightly concerned by these findings. Our preferences, especially for things as subjective as art and music, are very much a part of who we are. We have some control over what kinds of art and music we are exposed to, but not complete control. And it is more and more difficult to spend time in any public space without music. Cafes, shopping malls, elevators: the music you are exposed to in these places leaves its mark on your preferences.
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