Trump wants us to forget about Project 2025. We shouldn’t, writes Jesse Ferguson.
Republican Presidential nominee former President Donald Trump arrives at his campaign rally at the Bojangles Coliseum in Charlotte, N.C. on July 24, 2024.. But, if we’re being honest, his instincts in marketing are usually pretty darn good. In recent weeks, though, he’s made a colossal marketing mistake.
More than simply not being believed, though, Trump did something that he never expected: He supercharged interest in Project 2025. On Jun 24, the pollsters atResearch found Project 2025's favorability underwater by 9-points with most people unaware of the plan altogether. Less than one month later, the favorability had plummeted to negative 32-points after Trump made it a bigger subject of conversation.
Most voters think a “plan” or an “agenda” from a politician is meaningless and largely disconnected from what will really happen. While that is sometimes true, Project 2025 isn’t like that. Twelve years ago, Republicans were caught on defense because they actually passed a budget that would privatize Medicare. For the last two years, they’ve had to defend the actual overturning of Roe v. Wade. It wasn’t theoretical. It was real.
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