HYBE audited NewJeans' label ADOR and asked CEO Min Hee-Jin to step down in a K-pop entertainment agency power struggle.
has successfully expanded into an entertainment powerhouse built around its multi-label structure, the Korean corporation says it has investigated one of its crown jewel agencies,K-pop during her tenure at SM Entertainment. After Min’s exit from SM, she joined then–Big Hit Entertainment in 2019 as chief brand officer and helmed the company’s rebrand into HYBE.
Since news of the audit went public, ADOR and Min Hee-jin have gone on the offensive in the Korean media. chart after three weeks), ADOR claims both BELIFT LAB and HYBE are complicit in the alleged infringement. ADOR says they raised the copycat issue internally a month ago but did not receive answers, claiming now that HYBE’s attempt to remove her as CEO is a result of bringing up the alleged problem.
Elsewhere in the HYBE universe, ILLIT’s “Magnetic” is currently at No. 91 on the Hot 100, making it the first debut single from a K-pop act to enter the ranking. New music from HYBE artists like are also coming this month. Historically, internal company issues can affect K-pop music or content releases, but no updates have been shared as of press time.
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