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"It's the real thing', 'Make it real', 'Real magic'... For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems. The brand's taken the risky move of updating its world-famous 'Holidays are Coming' advert with new adverts made entirely with artificial intelligence. And i'm genuinely shocked.of all time.
Coca-Cola says it decided to remake the Holidays are Coming ad using AI to update it “to today’s times” . It appears that there may be multiple versions. The version above was posted by Coca-Cola Brazil, and while a lot of those commenting seem unfazed by the use of generative AI, others are disappointed. post above.
Coca-Cola's also repeating last year's 'Anyone can be Santa' message. Although, for someone who grew up during the 'stranger danger' panic of the 1980s, the poster design below with shadowy Santas lurking behind the tagline looks more like a public safety ad than a message about spreading Christmas joy.Daily design news, reviews, how-tos and more, as picked by the editors.
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