Iceland Boss Richard Walker is risking ending up in hot water as he promotes the retailer's push to cut prices of baby formula - which could break UK advertising laws
Iceland Boss Richard Walker isn’t happy that he’s not allowed to promote the fact that the retailer has cut the price of their baby formulas.
Earlier this week Richard took to X to chat about the reductions, but admitted that he could be breaking the law by doing so: “Infant milk – this week, we have communicated about these significant price drops…which is actually illegal. We are prohibited from telling customers about price drops on infant formula. This seems archaic during a cost of living crisis?”
Richard explained that, because of the law, customers who only purchase baby formula are technically not allowed to use the free parking offered by the supermarket, as this counts as a promotional perk.
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