Iceland vs Iceland case rages on 8 years after first legal challenge

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Iceland vs Iceland case rages on 8 years after first legal challenge
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  • 📰 Metro Newspaper UK
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Supermarket Iceland and the Government of Iceland have now entered the third round of legal proceedings over the use of the word Iceland.

Iceland is a familiar name on the high street but has been locked in a legal battle for eight years now For eight years now Iceland Foods has been in an ongoing trademark battle with the Government of Iceland. The supermarket and the government have now entered the third round of legal proceedings over the supermarket using the word Iceland when selling products in the EU.

This decision means Iceland the supermarket can not claim a monopoly on the use of the word in the EU but it does not affect its ability to operate or sell its own products in the EU. Iceland stores operate across many different EU countries If the supermarket loses this latest appeal, the next step would be to go to the Court of Justice of the European Union. The supermarket operates in many countries across the EU and funnily enough even has one branch in the Icelandic capital, Reykjavik.

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