A popular brand from the 80s, that's previously only been available via door-to-door sales is finally going to be sold in 2,000 stores.
You’ll be able to physically shop the products in a number of places Ding dong, Avon calling! When you think of the cosmetics brand, you likely picture sales reps at your front door wielding lipsticks and lotions and potions, or perhaps you’re more familiar with a catalogue being dropped on your doorstep. Either way, for years, these were the only way to buy products from the popular brand, which has been going for an impressive 138 years.
Speaking to Retail Week, Kristof said: ‘We did a Superdrug trial in 100 stores when we launched about a year ago, but then very rapidly, based on sales performance, they rolled us out in 600, and by the end of the year in 650 stores. ‘By the end of this year we’ll be in 2,300 locations and that’s worldwide, with what I would call third-party retailers.
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