India's match against Pakistan at the T20 World Cup shows that cricket has arrived in the United States and the sport is gathering momentum.
This was the match. Not just any match, but THE match on which the success of the US leg of this jamboree effectively hung.
“Who cares about the weather? I’m going to see Virat Kohli, Rohit Sharma and Jasprit Bumrah!” Arjun, who lives in New Jersey, excitedly said after the showers relented. No charge, but the MLB marketing men are not soft. Just as the ICC want its piece of the American pie, cricket’s cousin is desperate to grab its slice of the South Asian market.
The devotion of the South Asian diaspora in the United States to playing, attending and watching cricket matches in the US is what can sustain it. Cricket royalty was bussed in for the day. Sachin Tendulkar was mobbed, Bollywood stars hob-nobbed. Noble-prize winning activist Malala Yousafzai cheered on Pakistan.
There is an appeal for the players of India and Pakistan being here, too. Not just in terms of growing their own brands stateside.
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