Flamingo Estate founder Richard Christiansen discusses celebrity collaborators like Kelly Wearstler and LeBron James, as well as the brand's future.
Christiansen, who had previously founded Chandelier Creative, is no stranger to building brand nor image. So, when the coronavirus pandemic struck, he looked to his own home — and surrounding orchard — for inspiration.
“I thought we could maybe sell a dozen boxes that first Friday of COVID-19 , and we sold 300,” Christiansen told attendees of the 2024 WWD Beauty CEO Summit. “I became a vegetable salesman. And my job was to make the vegetables look really sexy.”From Biotech to Regenerative Farming: How Skin Care Brands Are Pioneering the Future of Formulating
“After years of working very hard, I got back in my own body. I took lots of hot showers, lots of hot baths and I came fully alive again. I also started eating again after working in fashion marketing for 20 years,” he joked.-grade ingredients became the backbone of Flamingo Estate’s personal products, which now entail candles and body products and, soon, skin care. “We made over 150 products in the first two years of, which is sort of staggering,” he said.
The late Gaetano Pesce designed vessels for olive oil and vinegar prior to his passing earlier this year, and those will be launched later in 2024., we’ve been trying to push the boundaries and have fun,” Christiansen said. In East Hampton, for example, “we have ‘the most inconvenient store.’ I want people to think of it as my 7-Eleven, because it’s 30 products that are a pain in the ass to make.”
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