Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life.
Elissa O’Brien is the strategy director and co-founder of OUTLAW, a Bristol-based strategic brand design agency that creates commercially effective work through challenging convention. OUTLAW’s clients include, ASAHI, Associated British Foods and Essity, as well as a host of smaller brands., I chatted to Elissa about why every brief requires a different approach, what makes OUTLAW different from other agencies and how she made the move into strategy.
In setting up OUTLAW, our ambition was to take the benefit of big-agency experience but deliver it in a more personal way. People are hugely important to us, so when we meet with new clients, the people they meet will be the people they work with. The same goes for our team. As a relatively small agency of 22, everyone plays a hugely important part in making OUTLAW what it is. Understanding that the team are people, not employees, is central to the way we work.
I’ve had the opportunity to work with amazing women throughout my career so far, but my experience of the industry has been predominantly under all-male leadership. I think it’s very important to not make generalisations about this, but my personal experience has not always been completely positive. If by being in a leadership position as a woman I can contribute to creating an environment where all people feel valued, supported and welcome, then I’ll be happy.
Unreal Engine and Unity are"the best training tools that I could possibly imagine," says Dune's cinematographer A day in the life of Apple TV+ graphic designer Gina Alessi:"We're surrounded by flurries of paper, set drawings and research photos"
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