Game benchmark suggests 'Ultra 5' could replace names like 'Core i5'
feels the CPU mentioned in that benchmark is likely more than a glitch and is instead evidence of the forthcoming remonikering.
If Intel can't rebrand now, when can it rebrand? Given that the chip giant typically keeps a couple of generations of product on sale at a time, and unsold inventory can hang around for ages, distinguishing chiplet-powered processors from their predecessors with a fresh moniker could be sensible. Indeed, PC sales are currently very muted. Bad economic news and machines bought during COVID-19 not yet showing their age – plus no major version of Windows on the horizon to drive a PC refresh cycle – suggests a new generation of chips will struggle to drive demand, with or without new branding. Intel's 13th generation certainly didn't boost sales.
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