Isamaya Ffrench's acclaimed beauty brand, Isamaya Beauty, has unveiled its latest collection, the Core Collection. This groundbreaking line features essential, multi-purpose products designed to redefine modern beauty standards, embracing inclusivity and versatility. The Core Collection boasts a range of innovative formulas and striking chrome packaging, empowering individuals to express their unique selves through makeup.
Make-up artist Isamaya Ffrench is renowned for her technical prowess and singular vision. This has been evident in her collaborations with notable names like Vivienne Westwood, Junya Watanabe, and Björk, to name a few. Ffrench launched her namesake brand Isamaya Beauty , offering unusually formulated yet high-performing products presented in distinct and eye-catching packaging. Collections have included a latex-inspired line centered around a kitschy rodeo theme.
Let's not forget Isamaya Beauty's edit of creamy and pigmented lipsticks housed in weighty, penis-shaped cases. 'I've never had a creative slump! I don't know what it feels like! I know what decision fatigue is or burnout, but the creativity never goes away,' said Ffrench. Isamaya Beauty has recently released the Core Collection, a new lineup of essential, multi-purpose products designed to 'redefine modern beauty.''Core Collection represents what the future of beauty means to me,' Ffrench stated in a press release yesterday (February 4, 2024). 'This line of skincare-infused makeup products, housed in strong and timeless chrome packaging, are the tools for anybody who wants to feel empowered in the truest version of themselves.' The Core Collection features six different shades: Lilac, Pistachio, Olive, Rust, Caramel, and Moka. Its Colour Correcting Serum is designed for all skin tones, evening out pigmentation and brightening dullness. Containing ingredients like rosebay willowherb, which aids in refining pores, apply this product from the Core Collection before concealer and foundation to create a radiant base.The Sculpting Stick is a cream contour product in an equally diverse range of shades (11 in total: Ebony, Willow, Burch, Beech, Mahogany, Ash, Maple, Rosewood, Pine, Walnut, and Oak). Designed to be used all over the face to define and enhance cheeks, lips, and eyes, the hydrating and blendable formula is infused with ceramides to protect the skin barrier. The Skin Enhancing Duo is a solid blush and highlighter in one compact, with a formula that melts into the skin upon application. Shades range from Pout, Fig, Marta, Capricorn, Nectarine, Sultan, and Char. Apply the blush to the apples of the cheeks, eyes, and lips, and the highlighter to the highpoints of the face, including the cheekbone, brow bone, and cupid's bow.Metal Lip Balm and Lip Balm are two separate products with different finishes. The former has a 'liquid foil' effect, while the latter provides a pearlescent glaze. Layer the two together, over a lipstick, or wear them alone. Smudge-proof and durable through a network of fixing agents, the Core Collection Lip Liner glides onto the lips with ease. When sharpened to a 2mm point using the accompanying sharpener, the liner creates precise and smudge-proof definition. Shades include Flat White, Au Lait, Bourbon, Mocca, Gesha, Arabica, Liberica, Tonka, Bean, Coffee, and Java.Containing caffeine and bioactives, and held in a tongue-in-cheek syringe-shaped tube, the 5 Point Lift is a multi-functional skin illuminator in adaptable shades that can be used to brighten, sculpt, and freshen areas of the face that need it most. (The de-puffing formula particularly comes into its own when patted and blended under the eyes). Isamaya Beauty's beloved Lip Lacq has been redesigned as part of the Core Collection. Plumping and moisturizing, it provides a glass-like sheen to the lips without any dreaded stickiness. Each of the new shades (Black Veil, Rust, Lotus, Metal, Ultraviolet, and Beetle) contains extracts of red pepper and ginger, stimulating blood flow for a bee-stung finish. Wear over the Lip Pencil to create the illusion of an even fuller lip.The Core Collection Mascara is not only volumizing but simultaneously cares and strengthens your lashes with a peptide-rich formulation. It's available in two colors: Tar, an inky black perfect for building up dramatic length and definition, and Umber, a terracotta brown that intensifies blue and green eyes. The Core Collection's liquid Eyeliner has an incredibly fine tip and a smudge-resistant but non-drying formula, thanks to the inclusion of castor oil. The ways it can be used are endless, whether delicately dotted into the roots of lashes to thicken the lash line, to create a razor-sharp wing, or draw intricate shapes anywhere on the face or body.The Hylauro Lip is a clear and lightweight serum containing hyaluronic acid and vitamin E for intense moisturization. It can be used alone, dabbed on top of lipstick and liner, or to circumvent the drying effect of matte products when used as part of the skin prepping process. The Core Collection's Face Glaze is a translucent, gel-based balm.
Isamaya Ffrench Isamaya Beauty Core Collection Makeup Skincare Chrome Packaging Multi-Purpose Products Inclusivity Modern Beauty
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