The designer behind an eco-conscious label with a cult following is placing personality firmly up on the agenda
, is making sustainable fashion fun. Think prints sourced from deadstock materials, upcycled tie-dye sweatshirts and rhinestone-encrusted water bottles . At Taymour’s spring/summer 2020 show, a semi-naked model clutching a squash ran down the runway, with phrases such as “waste not, want not” painted all over her body.ahead of her autumn/winter 2020 show at New York Fashion Week. “What’s going on with the planet is serious — we know that.
“It’s also about community, the greener community. What if we all lived together? What does our family look like? How do we dress? Everything in the set — the plants, grass, trees — is going to be donated to the garden down the street from our studio. It’s truly giving back to the community, my literal community.”“We have fabric made from rose petals, so we’re printing on and hand-dying that. I would say 60 per cent of the collection is made from that fabric.
, which works in Ghana . The clothing [waste] is going into the ocean, the kids are playing soccer on top of fields. So we’re taking T-shirt bales from Ghana and making clothing; we're going to start bringing all that stuff back and using it.”ve spoken about not being 100 per cent sustainable in the past. Why is that important for you to emphasise?
“Whoever is saying they’re 100 per cent sustainable: tell me where you get your plastic buttons from, where you get your zippers. Do you know where your trims are getting made? You can always be better, but we're not leaving zero footprint on Earth. We're doing the best we can.”“That's a battle I have continuously as we grow. It’s great we're growing, but then we can’t just use deadstock because we can't fulfill all the orders with deadstock.
“[People are talking about it] way more; it’s great. But we all need to start learning from each other, and have discussions [such as], ‘This is how I'm making my brand sustainable, how are you making your brand more sustainable?’ We can all learn and share from each other because there is no school for sustainability; everyone’s learning the answers together. Every day you learn new information — no one’s sharing that information, really.
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