Wearable collections are the surprising new runway trend brands thanks to a mature approach to business and design.
of the industry such as Jordan Gogos, Erik Yvon and Youkhana for the past two years, but the grown-ups have returned to the runway.
“I wanted to give myself a challenge,” Afonina says. “I’m quite a minimalist and usually keep things elegant and simple. This is a different time. The world is falling apart, so you have to do what you want. Strangely, I wasn’t thinking commercially. I pushed limits, but you still have to be able to wear it.”
Margie Woods has been refining her aesthetic with elevated basics for 20 years, but expanded her outlook beyond oversized black blazers with a collection of fringed dresses, butter yellow knit briefs and chocolate leather bra tops.There was always something accessible in the most extreme designs which had buyers from David Jones nodding their heads in appreciation. Corset tops that you could buy for your mum cannily merged the aesthetics of Dion Lee and Seed.
“It’s not like I look at the accounting books, otherwise some pieces might not have made it, but there is no point showing something if you are unable to manufacture it when the orders come in,” Docherty says.
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