Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World.
James Jean is one of the most creative artists working today, and creates with traditional techniques to create elegant, complex illustrations as well as using theJames Jean is not new to branding campaigns, he worked on previous year's designs for Johnnie Walker and created one of. But this year's art for Johnnie Walker is personal, with the artist describing it as a 'bridge between the past and the future' and enabled him to embrace his Asian heritage.
Serpents are often associated with wisdom, transformation, and power. They can symbolise renewal due to their ability to shed their skin, which you can see unfurling at various areas in the composition. In the Chinese zodiac, the snake is seen as enigmatic, intuitive, and wise, embodying both danger and beauty.
Johnnie Walker’s mantra ‘Keep Walking’ is a mantra that resonates deeply with me. It's a reminder to persevere, embrace challenges, and continuously evolve. In both life and art, it encourages me to explore uncharted paths, experiment with new techniques, and stay committed to the journey of self-discovery.
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