The launch of Jo Malone London's Paddington Bear-inspired Orange Marmalade cologne is part of the brand’s “Just Because” summer gifting campaign.
has certainly done well for himself. Having arrived in England as a stowaway with a marmalade sandwich tucked under his red hat, he’s now part of Britain’s cultural fabric, a film star, and a loyal friend of the late’s head of fragrance, said she wanted the cologne to balance the bitterness of the rind and pith, with the warmth of orange groves, and the comfort of marmalade.“Marmalade is so quintessentially British – and so is Paddington.
The Orange Marmalade launch is part of the brand’s annual Just Because summer gifting campaign, and the rollout has been international, with themed installations already open in London and Seoul. Shanghai is set to open later in July.The collaboration is between Jo Malone London and Studiocanal Copyrights Group, which owns the rights to the character based on the books by Michael Bond.
Jo Dancey, global brand president of Jo Malone London, said Paddington was an inspiration, and a true collaborator. “There was no other choice of partner we’d rather share our scent with — or marmalade sandwich, come to that,” she said. “For later,” she says, flashing her big smile. At the very end of the skit Paddington, played by Ben Whishaw, says to her: “Thank you Ma’am, for everything.”
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