The time of year has come - John Lewis has launched its Christmas advert, but the retailer has ditched conventions with a curveball tale.
John Lewis launched its Christmas ad on Thursday with the tale of ‘Snapper’ the perfect Christmas tree. The ad tells the tale of a little boy, Alfie, and a Venus flytrap, Snapper. Alfie is gifted the seed to the ‘perfect Christmas tree’ which he eventually nurtures into a Venus flytrap named Snapper.
While Alfie grows fond of his festive tree, Snapper’s mischievous behaviour eventually sees the Venus flytrap sent outside and replaced with a conventional pine tree. By Christmas day, missing his friend, Alfie returns to Snapper outside with a gift. Alfie’s family looks out and eventually decides to join the young boy in his gift-giving festivities with Snapper. In a curveball, Snapper then gobbles up the gifts - until they all reemerge from the flytrap as a variety of gifts for the family.
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