Nestlé's KitKat undergoes a major change with the introduction of a new two-column sharing bar format, replacing the classic four-finger design. The company aims to 'encourage sharing' and create 'moments of connection' with this innovative format.
Nestlé, the maker of KitKat, is introducing a new sharing bar format to its iconic chocolate line. The four-finger design, a staple since 1935, is being replaced by a two-column layout with multiple break-off pieces. This 99g sharing bar, priced at £1.35, comes in three flavors: double chocolate, salted caramel, and hazelnut. Nestlé claims this change aims to 'encourage sharing' and create 'moments of connection'.
KitKat fans have expressed mixed reactions on social media, with some excited about the new range and others lamenting the departure from the classic four-finger shape.KitKat's decision to launch these sharing bars follows a recent controversy where Nestlé faced criticism for discontinuing its vegan KitKat due to low sales. The plant-based version, launched in 2021, was praised for its sustainability and appeal to dairy-free consumers. However, Nestlé has stated that declining global demand and logistical challenges have led to the discontinuation, with the vegan KitKat available in the UK only until the summer. Stephanie Scales, Marketing Manager for KitKat at Nestlé UK & Ireland, emphasized the importance of unwinding and connecting with loved ones. She believes the sharing bars provide a convenient way to pause the hectic pace of life and enjoy a sweet treat with friends and family. Despite the discontinuation of the vegan variant, Nestlé remains focused on its classic chocolate offerings, which continue to dominate the market
KITKAT Nestle Chocolate Sharing Bars New Design Four-Finger Vegan Discontinuation
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