These cheesemakers are trying to change the norm when it comes to blue-cheese eating habits!
Family-run Lancashire cheesemaker, Butlers Farmhouse Cheeses, has unveiled its new creative campaign for its flagship blue cheese brand Blacksticks. Manchester has been chosen as the launch city for the national campaign, ‘Cheese Set Free’, which is about making Blacksticks and blue cheese more accessible and eaten on more occasions. Join our new WhatsApp Community to get the latest news and top stories from across Lancashire directly to your phone.
“There is so much joy to be had by injecting mega flavour into more of those cheese-eating moments with speciality British cheeses like Blacksticks.” The campaign states, ‘rules are there to be sliced, grated & toasted’ as it aims to inspire usage beyond the cheeseboard. Butlers’ research shows that while people love eating blue at Christmas, they don’t find it as relevant for the rest of the year.
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