The 'Ribble Valley Wedding Heaven' brand was launched in 2014
Thousands of weddings are held in Lancashire's Ribble Valley each year, forming a key part of the district's economy which includes venues, food, drink, shops and transport businesses.
At different council meetings or other summits this year, questions have been raised about limited rural bus services to get workers to businesses. Also the potential impact of the Haweswater Aqueduct water tunnel scheme by United Utilities, and farming, food production, climate change and sustainable tourism. So these themes may influence the area's wedding sector too.
Also northern weddings are seen as more affordable than southern versions. The average national cost for a wedding venue is £8,000 and Friday is currently the most expensive day to get married. "Given the diverse range of business which benefit, the full economic value is hard to measure. It's estimated that between 2,000 and 3,000 weddings now take place annually in the Ribble Valley. Last year, saw the highest national average cost per wedding at just over £19,000. So the economic value of wedding tourism begins to be appreciated. Also, this average cost does not include additional guest accommodation, local dining and retail benefits.
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