Jaguar has bombarded us with marketing speak with the biggest rebrand in the company's 102-year history, the launch of the Type 00.
The sleepy Jaguar has had a sudden awakening. After months of gentle provocation, the British carmaker has unveiled its latest model: a fully electric 'concept with bold forms and exuberant proportions to inspire future Jaguars'. As to be expected we've been bombarded with marketing speak alongside the launch of the Type 00, the biggest rebrand in the company's 102-year history.
'We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes. 'If we play in the same way that everybody else does we'll just get drowned out.' Designed to get people talking Perhaps, unsurprisingly, the furore was to a large degree manufactured. Jaguar said it wanted to get people talking.
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People are starting to suspect the controversial Jaguar rebrand could be a hoaxDaniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.
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